The key to a successful company-client or blogger-reader interaction is maintaining a proactive, transparent, and person-to-person communication; and here is where email newsletters become handy. Email marketing has emerged as a highly effective tool that takes your businesses and written posts to the next level. After configuring your WordPress website, supplementing the required content, the next step is to draw subscribers! Here we compile for you the best WordPress newsletter plugins that assist in creating a comprehensive newsletter and despatch it to your subscribers. Loaded with numerous features such as dual subscription options, easy import/export of contacts, autoresponders, checking the spam score so that your mail does not land in the subscriber’s spam folder, user-friendly drag and drop builder and more these plugins make life much simpler!
We’re going to look at some of the simplest ways for you to manage your newsletter with WordPress.
So let’s explore what are considered to be the best email and newsletter plugins for WordPress.
OptinMonster is the world’s best lead generation and conversion optimization software. Its prominent features include their powerful Exit-IntentⓇ technology, email newsletter forms, A/B split testing, and more. Their attractive designs for optin/email subscription forms are an unparalleled success at inviting users to subscribe, connect, or effect a purchase. It also contains animations from MonsterEffects to build even more eye-catching forms.
It is equipped with behavior detection technology which helps in asking users for their email address at the right spot. It ensures that visitors provide their email addresses on your website, so you can easily send newsletters to them down the road. OptinMonster integrates with all the most acknowledged email marketing services to automatically send emails to your subscribers.
- Over 65 pre-made templates to choose from
- Mobile friendly and retina ready designs
- Powerful targeting and segmentation engine
- Advanced and actionable analytics option
- User-friendly drag and drop builder
- Easily integrate with other website & eCommerce platforms
- Easy A/B testing and actionable analytics option
2. Constant Contact
Constant Contact is a professional email newsletter plugin for WordPress. It aids you to build an email list and send newsletters easily. It accompanies a drag and drop editor to design beautiful email newsletters. Moreover, it has a real-time reporting and analytics feature to offer you insights into your email newsletter campaigns. It displays a complete engagement report on email opens and clicks.
When you initially get started with Constant Contact, it’ll query you about your business and then suggest content, email layouts, and relevant campaigns to best fetch you more subscribers. Constant Contact is simple-to-use with potent integrations and advanced marketing tools.
- A/B testing
- Campaign management
- Data Import/Export
- Customizable Branding
- Drag & Drop Interface
- Engagement analytics
- Email marketing
- Social network marketing
- Reporting & statistics
- Real-time analytics
- Third-party integration
SendinBlue is a simple email newsletter plugin for email marketing and text messaging. It was designed for small business websites and digital agencies to get email subscribers. It assists with running multiple email campaigns from your website. It has a drag and drop email designer to build newsletters immediately. With their pre-designed email layout, you can begin sending emails right away.
Like other email newsletter plugins, you can dispatch customized emails to your subscribers based on their behavior. It ensures successful email delivery and displays real-time stats for opened emails. SendinBlue is simple-to-use and flexible, permitting you to send thousands of emails in just a few clicks of your mouse.
- Integrated Drag and Drop email builder
- Easy integration with SendinBlue
- Powerful statistics and analytics feature
- Auto-installation of the automation script
- Analyze data and optimized email campaigns
- User-friendly customer support
- Unlimited custom fields
- Advanced segmentation for easier access
4. Thrive Leads
Thrive Leads is a smart email newsletter and list building plugin for WordPress. It joins with all types of opt-in forms to obtain leads and subscribers. You can utilize their drag and drop editor to design your subscription/opt-in forms. It aids build email lists on the basis of the posts and pages visited by users. Their advanced targeting technology permits you to send relevant emails to your subscribers.
It carries an A/B testing feature to discover which of your opt-in forms is doing the best. That way, you can utilize that data to create larger lists from your website. You can even track your email newsletters with the actionable reporting and detailed insights.
- Advanced trigger options
- Efficient A/B testing engine
- Track all the reports and list growth reports
- Integrated email marketing service
Bloom is the finest email opt-in WordPress plugin which connects your email and displays the email opt-in form on your website. The plugin comes with 6 types of the opt-in form where users can obtain access to its features and use on their site.
The trigger option lets the users know about the form after doing certain activities on your site. It is completely customizable and you can customize the edge style, border style, colors and many more and create a beautiful design which receives a higher conversion rate.
- Import and export functionality
- Easy A/B testing engine
- Fully customizable option
- Email marketing service integration
- Awesome pre-built form templates
MailPoet is another free email newsletter plugin for WordPress. It includes a newsletter builder that integrates with WordPress and aids you design your email newsletters efficiently. You can schedule your newsletters, send them immediately, or send them simultaneously when you publish new blog posts using their automated options.
It has a feature to send automatic welcome emails to new subscribers. MailPoet enables you to manage your email lists within your WordPress dashboard so you won’t have to navigate to a third-party site to perform your email marketing tasks.
- Welcome email form for the new subscriber
- Easy drag and drop builder
- Designer and responsive templates to choose from
- Translation Ready
- Solid reliability
- Helpful and responsive customer support
- Easy installation and automated email campaigns
- Automated email notifications for your blog
SumoMe is recognized as an all-in-one email newsletter WordPress plugin to aid grow the mailing list on your website. It is known as the WordPress list building plugin containing the list building functions like List Builder, Smart Bar, Scroll Box and Welcome Mat that grow your subscribers.
The plugin integrated google analytics in the WordPress dashboard which tracks the user’s activities and identifies all the spams. The coolest feature is the highlighter which requests users to tweet it.
- Compatible with WooCommerce options
- Advanced trigger option
- List building functionality
- Send a welcome email to your subscriber
- Pre-designed templates to select from
- Easy Drag and Drop Builder
- Mobile ready and responsive design
- Powerful targeting tools for most engaged users
- VIP and dedicated customer support
- Easy integration with other email marketing services
Newsletter is a free WordPress newsletter plugin. It permits you to build email lists and manage them within your WordPress dashboard. There’s no limit on adding subscribers to your list. It also checks for spam and blacklists any troubling IPs. The plugin contains a drag and drop composer to design your email subscription forms.
It is equipped with a customizable subscription widget, landing page, and subscription form. You can wholly track the delivery status, email open rate, and other insights for your newsletter campaigns.
- Compatible with every SMTP plugin
- Responsive and mobile-friendly form designs
- Translation Ready
- Free and premium add-ons for a better experience
- Helpful and friendly user support
- Easy Installation and Usage
- Responsive drag and drop form builder
- WordPress users registration integration
- Unlimited subscribers and newsletters
- WPML compatible
- Import functionality
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Each of these WordPress newsletter plugins has distinct features that separate it from the rest. If you are an independent blogger and looking for easy handling, MailPoet Newsletters is the way to go. Also, you check the cheapest email marketing services that afford you the ability to contact your visitors even after they leave your website.
These WordPress newsletter plugins carry a host of great functionalities that meet all the requirements of individual bloggers and small-scale businesses. So pick the one that you think caters to your needs best and begin getting your subscribers.